POSTCARDS are a fantastic way to market offline. You put out EXACTLY what you want on them and mail them to who you want.
When it comes to POSTCARD MARKETING, you need to keep these thing in mind:
- Design Cost (if you have it developed by someone else)
- Printing Cost
- Postage cost
- Who Are You Going To Mail Them To
Postage will USUALLY be the most expensive part of postcard marketing. The standard rate for mailing a post card with the USPS is .28 cents. So multiple your intended mailing quality by 28 cents. Some sites give may give a discount on postage if you take advantage of their own ''All site in one '' service and order quantity.
Sites like VISTAPRINT provide an all-in-one solution that allow you to design your card, print them, and have them automatically mail the to individuals. This Particular site ALSO gives you the ability to send to people using their built-in-target feature. You are able to specify certain criteria like income, age, college, employment status, etc. Keep in mind, you will have to PAY for using the people target database. You can also upload your own list of leads as well if you've grown your own list or PURCHASED leads.
You can probably cut down on cost by doing this individually, such as going to place like OfficeMax and having them print for you, say 4 to a page, and cut them your self (or you can let them do it). I would NOT recommend printing them at home on your own computer since the cost of ink can be expensive especially if you are printing in quantities. You DO NOT want to print postcard designs on stand paper. They should be on a thick card stock, not a flimsy piece of paper. If you use THIS method, you'll probably need to look in obtaining leads.
All in all, Postcards marketing works and with a compelling postcard design, capture page , and your dedication to follow-up if needed, your cost incurred can easily be negated with a few sales.
Postcard Design Sites
- VISTAPRINT
- POSTCARDS.COM
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